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BEST PRACTICE: Assure your employees of survey anonymity

The importance of anonymity in employee engagement and satisfaction surveysOur customers often want to know the best practices of a wildly successful Employee Engagement and Satisfaction Survey project. One critical aspect of any survey's success is respondent anonymity. In the case of employee surveys, however, this is exceptionally difficult. The stakes are high both socially and financially, in the minds of your staffers. For this reason, we take every measure to ensure a highly secure and confidential survey, designed to protect each respondent's anonymity.


Concerns on both sides

It's quite common that concerns, whether from the employer or employees, arise regarding anonymity. Employees may worry that if they provide honest, but negative feedback, they'll suffer retribution from unhappy managers. They may also feel embarrassment when imagining that their feedback would be tied directly to them. 

Employers sometimes fear that their time and investment may be wasted if the responses are false or a watered-down version of true perceptions. It's best to address these concerns prior to conducting the survey, in order to achieve the highest response rates and most accurate data possible. 

 

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How we protect employee identity

Anonymity is perhaps the most important thing we deliver at Best Employee Surveys. For many reasons, including better response rates, overall trust and credibility, and more accurate data, protecting respondent anonymity has been built directly into our process. In fact, even when pressed by an employer and customer, we will never release information identifying an employee. 

Here's how our survey process is designed to protect the identities of each survey respondent:

  • For any given demographic area, such as department, age, or location, we require a minimum of 5 respondents to report on that area. 
  • Before each open-ended question, we include warning language that states, "We recommend that you do not include your name or other identifying remarks in your responses to the two open-ended questions listed below." This helps to guide employees to answer honestly, but without including self-identifying information.
  • If your employees have questions about confidentiality, we encourage them to contact us directly to assuage their concerns. 
     
     

Best practices for communication

At the beginning of any Best Employee Surveys project, your employees receive instructions for completing the survey. Whether by email invite, access code, or even paper survey, confidentiality language reassures your employees that we will protect their identities at all costs. 

Additionally, we offer videos about confidentiality (in both English and Spanish) designed for you to share with staff prior to your survey project. Sharing this with your team will help them feel confident that they can be candid in their survey responses, and that their identities will be protected.

 

 

Leverage our free communication tools!

If you haven't already, learn more about how to Be an Internal Be an Internal Communications Wizard: How to promote your upcoming survey with our full suite of communications tools, including email templates and a downloadable poster campaign, designed to prepare and your employees for a successful survey project.

 

Learn More

You need to know what your employees think. Are they happy? Are they engaged? Do they plan to leave? Would they go the extra mile to see you succeed? That’s where we come in.

When you’re ready to learn more about employee survey timelines, process and pricing, schedule a time to meet with one of our employer coaches. We'll get all your questions answered.

 

Survey Your Employees

 

Tags: Employee Surveys, Corporate Communication, Leadership and Planning, Best practices, response rates, Anonymous Surveys

Best Employee Surveys
With more than 15 years of experience and collected data, Best Employee Surveys administers recognized survey tools and delivers comprehensive reporting you can trust. Our customizable options ensure that your organization is capturing data in the most effective way for your reporting needs. Because we survey nearly 6,000 companies and their 1,000,000+ employees each year, you can feel good about using our extensive database as a comparative benchmark for your results; it is of the highest quality and is also used to support trending analyses and ongoing research performed by a number of scholars, authors, and presenters worldwide.
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